Is your member group, national campaign, project or auspice interested in running an end of financial year (EOFY) tax appeal? Unsure on where to start, or want to hone your fundraising skills? This is the course for you!

Over two sessions, FoE Australia's National Liaison Officers will give in depth workshops that will set you up to be able to run your own tax appeal during June. Sessions will be recorded for those who can't make it. 

This workshop series is exclusive to members and auspices of Friends of the Earth Australia.

RSVP FOR THE ZOOM LINK

Workshop 1 - Planning Your Campaign

Monday 19th May, 5:30 - 7pm AEST

• Part 1: Campaign Planning and Strategy (35 min)

  • Setting a realistic fundraising goal (how much can you raise, and why?)
  • Knowing your audience: who gives to your work and how can you reach them? 
  • Crafting your message: what is your campaign “one-liner”? 
  • Choosing your core angle: urgency, impact, solidarity, resilience etc.
  • Timeline: Spacing out your campaign for sustainability
  
  

  Part 2: Channels and Tactics (35 min)

  • Email: 3-part series structure and writing for different donors
  • SMS: when and how to use text effectively
  • Phone banking: getting volunteers or staff involved
  • Social media: Frequency, tone, boosting, hashtags
  • Major donors vs small givers: segmentation strategies
  
  

  Question time (10 min)

Workshop 2 - Communicating Your Campaign

Wednesday 21st May, 5:30 - 7pm AEST

• Part 3: Live Walkthrough (15 min)

  • Walk through FoEA’s live campaign.
  • Build a mini-campaign in real time using the template
  
  

  Part 4: Q&A + Action Planning (60 min)

  • Respond to participant questions
  • Attendees 20 minutes to fill out a short campaign outline based on what they’ve learned
  • Invite interested groups to book 1:1 support or share progress in a post-session thread.